Retail Marketing

1.     Implementation & execution of marketing plans for Bata, HP & Foot In Stores in sync with Product Launches & In store Promotions
2. Timely production & deployment of marketing POSM
3.    Identification, Selection & execution of media opportunities.
4.  New Store & Renovated Store Launches, BTL & ATL activation around stores
5.  Event & Sponsorships & local tie ups for footfall inside the store
6. Campaign roll out & impact analysis with Feedback from Retail
7. Studying competitors’ products & services & recommending local marketing opportunities.

Visual Merchandising

1.       Coordination with Creative, Media & VM agencies to develop suitable brand initiatives to position the brand in keeping with the brand goals & identity.

2.       Successful & speedy implementation of Shop Branding, GSB, POSM & Other marketing collaterals through various agencies/vendors.

3.       Responsible for end to end Retail Promotion Activities - Visual Merchandising, New Store Launch, Local promotions to generate footfalls.

4.       Ensuring brand messages are consistent across all stores,

5.       Close coordination with Retail Head & Marketing Head on Budget preparation & expense control.

6.       Liaising with other internal departments such as sales, distribution & finance.

7.       Managing rate negotiations for marketing elements & enrolment of quality service provides for PAN India execution.

8.       Development of local marketing calendar & regional store promotions like anniversary sale or store closing sale etc.

9.       Ensuring high UPT & ATV for new & renovated store via colourful, story & theme display inside & on store windows

10.    Handling of Marketing Peripherals’ across Pan India & ensuring in time deliveries

11.    Addition of new retail elements, new vendors & new innovation in VM

To attract new consumer walk-ins, conversion and generating positive consumer experience to drive retail marketing, local activations, BTL activities and local tie-ups to drive new footfalls.

bata www.bata.in Bata India, Incorporated in 1931,Bata India is the largest retailer and manufacturer of footwear.