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· Create and oversee advertising/communication campaigns (social media, TV, etc), exhibitions and promotional events
· Monitor progress of campaigns using various metrics and submit a timely performance report
· Develop branding plans that are in line with branding strategies
· Manage organization’s social media platforms and review alignment of other digital marketing channels with branding strategies
· Prepare write up for all marketing collateral (brochures, press releases, website material, etc)
· Conduct market research and analysis to evaluate trends and brand awareness
· Develop approaches to enhance marketing channel performance based on data analysis
· Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
· Collaborate with managers in preparing budgets and monitoring expenses
· Manage actions with Corporate Communications to avoid external brand reputation risks
· Review brand consistency issues in collaterals across digital marketing platforms
· Develop measures to improve future marketing campaigns based on identified areas of improvement
eCommerce
Marketing / Advertising / MR / PR
marketing manager
· Create and oversee advertising/communication campaigns (social media, TV, etc), exhibitions and promotional events
· Monitor progress of campaigns using various metrics and submit a timely performance report
· Develop branding plans that are in line with branding strategies
· Manage organization’s social media platforms and review alignment of other digital marketing channels with branding strategies
· Prepare write up for all marketing collateral (brochures, press releases, website material, etc)
· Conduct market research and analysis to evaluate trends and brand awareness
· Develop approaches to enhance marketing channel performance based on data analysis
· Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
· Collaborate with managers in preparing budgets and monitoring expenses
· Manage actions with Corporate Communications to avoid external brand reputation risks
· Review brand consistency issues in collaterals across digital marketing platforms
· Develop measures to improve future marketing campaigns based on identified areas of improvement
Neha
Efficient HR Solutions Consultant Pvt Ltd